“Social Networking: Secrets of Marketing in a
Web 2.0 World”
Presented by Angela Rutzick, A-Type Marketing & Design
and NEWBO 5-Star Member

What is Web 2.0, anyway? Essentially it encompasses the set of tools that allows people to build social and business connections, share information and collaborate on projects online. It includes blogs, wikis, social-networking sites (such as LinkedIn, Facebook, Twitter) and other online communities and virtual worlds.

How does Web 2.0 affect your business? Today, business are using these tools to help them create visibility, strengthen brand identity, drive traffic to their web sites, improve customer relations, and bring customers together online. This approach highlights a significant shift in the way companies and entrepreneurs are thinking about social networks.  

As with any new medium, there will be questions as to which tool, if any, is good for your business. Before you answer that question, you need to know the pros, cons and the secrets of marketing in this virtual world. This presentation will give you an overview of Social Networking/Web 2.0, and will include tips about how to incorporate it into your brand and overall marketing strategy.

You will learn:

• About the latest and greatest in Social Networking sites and technologies
• How to determine if incorporating Web 2.0 into your marketing strategy is the right move for your business
• How to use Web 2.0 to your best professional advantage

Join us for this lively presentation and discussion of the world of Social Networking.

Angela Rutzick founded A-Type Design and Marketing in 1992. Her company's goal is to help clients develop creative communications strategies in print and online that will meet their business objectives. She sets the vision and works with her team to develop a brand that communicates her clients’ messages—clearly and consistently—to each of its audiences. Clients depend on her to capture the essence of their businesses and brand their firms as superior and distinct from the competition. Twice, Angela’s peers in the design community have chosen her company to receive the coveted Hatch Award for creative excellence.

We are pleased to welcome walk-ins, when space allows.  We cannot accept credit cards at the door - checks and cash only, please.  If you want to pay by credit card, please register in advance.

Directions from Rt 95/128 to the Doubletree/Waltham
Take Exit27B, "Winter Street". After exiting the ramp onto Winter Street, look for signs for First Avenue.  First Avenue is a left-hand turn, but do not get in either of the two left-most lanes (Second Avenue).  Be in the lane just to the left of the right lane (for traffic continuing on Winter St).   Once you make the left onto First Avenue, turn left immediately into the hotel parking lot.

THE SMALL PRINT:  Registrations are NOT refundable.  If you find you cannot attend, you are welcome to give your admission to another for the same event.  Please notify programs@newbo.org of your change in plans, so that we are prepared with nametag and other information.
Please register by 3 pm on the day before the event in order to receive a printed nametag.
Thank you for your understanding.